Know the Retailer
June 1, 2022
How well do you know the Retailer?
Suppliers rush to the market only to be disappointed when there is lack of follow up. Here are few points to help you learn more about the retailers you are targeting in new markets. This will help you not only better target who you want to talk to but also to be prepared for a potential meeting.
History
- what is the history of the retailer and what does the company stand for?
Number of stores
- how many stores do they have and do you have capacity to supply them?
Location
- Where are the stores located? What is the racial and economic background of the population in that area and do your products fit the demographics? Is your target consumer shopping there?
Competitors
- who are their competitors and do you work with any of those chains?
Brands in your category
- what brands does the retailer already carry in your category and how is your line different? If you are in market you should check some of the stores, otherwise check their webpage and look for brands in your category, pricing, packaging, shelf displays, ingredients, shelf life, discounts.
E-commerce
- do they offer e-commerce?