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Summer Fancy Food

June 17, 2022

Summer Fancy Food Show Recap

We were happy to meet industry partners earlier this week in New York, during the Summer Fancy Food Show. After a two year pause it was good to browse the stands and see emerging trends and smiling faces. 

Although the show seemed a little smaller than usual and less traffic, we were happy to see a good representation from international companies. Among the country pavilions present were Italy, South Africa, Poland, Argentina, France, UK, South Korea, Japan, Ecuador, Tunisia, Spain, Greece, Iceland.

What we've seen?
  • Definitely a lot of organic and plant-based products
  • Honey from all corners of the world; from raw, creamed, iced honey to flavored honey and different fruit/honey mixes.
  • Sunflower seed milk
  • More plant-based snacks that move away from processed foods and include more vegetables
  • A lot of products to help people drink more water by using Flower extracts to flavor water and similar ideas
  • Carob 'Chocolate' was surprisingly tasty and has the same texture as regular chocolate but no cocoa
  • Large salt assortment and unique products in this category
  • Bubble tea products that help take the Bubble Teas Shop experience at home
  • Sugar free products including a large assortment of sugar free non-alcoholic beverages
  • In general, a large assortment of olive oil, pasta and pasta sauce
  • Sustainable, biodegradable packaging ideas including business cards that could be planted to grow herbs
  • A pleasant surprise was to see a lot more companies that go beyond the products they market and try to help communities and the farmers they work with


07 Aug, 2023
If you are looking to access the US market, here are the major US Trade shows for food/beverage and different CPG categories: Food and Beverage: Winter Fancy Food Show (Las Vegas) - January Natural Products Expo West (Anaheim) - March Seafood Expo North America (Boston) - March Summer Fancy Food Show (New York) - June International Dairy, Deli and Bakery Show (Houston) - June Natural Products Expo East (Philadelphia) - September Plant Based World (New York) - September America's Food and Beverage (Miami) - September Sweets and Snacks (Indianapolis) - May Global Produce and Floral Show ( Anaheim) - October PLMA (Chicago) - November National Restaurant Association Show - Chicago Pet Products: Global Pet Expo (Orlando) - March Super Zoo (Las Vegas) - August Beauty and Wellness: Cosmoprof North America - January and July Housewares: The Inspired Home Show (Chicago) - March Electronics: CES (Las Vegas) - January
21 Jul, 2023
Let's go behind the booth design and location here and let's look at how can small and medium companies maximize trade show attendance: 1. Choose the right trade show This seems like a given but a lot of times we see companies attending the wrong show and ultimately wasting their time and money. You know your market, do some research and spend your money where your clients are. 2. Promote your attendance Announce your participation starting one month out and invite buyers to stop by your booth. Book appointments!!! Reach out to the buyers you have been having conversations with and let them know you will be attending a trade show in their area and invite them to stop by. Reach out to new buyers, promote your company and product. 3. Be approachable Don't sit at the table and scroll on your phone. Be approachable and engage with the people that stop by. 4. Listen and take notes! When people stop by chances are something caught their attention. Listen to what it is and start a conversation with them. Take few notes so you remember what was discussed and can follow-up appropriately. If conversation was productive ask about follow-up steps so you know what is expected. 5. Don't push literature and samples Buyers walk around a lot at these trade shows and they might not be interested to carry all your catalogues. Have something light that you can staple with your card so they remember the products and follow up with an e-catalogue after the event. 6. Follow up! Follow up! Follow up! Follow up is most important and it should be done properly and timely. Few days after the event send a personalized thank you note to those who stopped by and invite them to schedule a virtual meeting to discuss opportunities. Note the points that were discussed at the show and send an e-catalogue. - Do not send an email and cc everyone you met with - Trade show attendance is not a newsletter sign-up. Do not assume everyone you met with wants to receive your weekly newsletter. - Do not invade people with emails after the event. Send one personalized follow up and wait for feedback. Follow up in 2 weeks with a reminder or short call.
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